Marrying User-Centered Design with the Agile Software Development Process: 7 Tips for Success


The Agile methodology has taken the software development world by storm over the last two decades, and with good reason. The focus on iterative and incremental development, cross-functional teams, and working software over laborious documentation fits well with our need to respond rapidly to an ever-changing technological landscape. However, the move to Agile has left … [Read more...]

How Great UX Can Help Your Email Marketing


Aren’t UX and Email Marketing quite different from each other? How does one affect the other? Let’s begin with the fundamentals… UX (short for User Experience) has gained a lot of traction over the last few years thanks to the emergence of Web 2.0. We see web designers now touting labels like User Interaction Designers or simply as UX Designers, dedicated blogs (like … [Read more...]

The Psychology Of The Checkout


When you run an eCommerce business, it's natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for drawing people in, while product pages are vital when it comes to encouraging users to become customers. But focusing on the pages that attract customers can sometimes lead to companies neglecting the pages … [Read more...]

How To Make Your E-Commerce Store Sticky


E-commerce stores have an average abandonment rate of 67.89%, and that’s one scary statistic. Not only that, it’s a frustratingly difficult thing e-commerce store owners have to deal with. The truth is that abandonment isn’t new. It’s just a new term for rejection. Most reasons for abandonment stem from retailers’ oversights, such as lack of payment options, inadequate … [Read more...]

10 Guidelines To Improve The Effectiveness Of A/B Testing


A/B testing is one of the best ways of improving the conversion rate of a website (when done correctly) but often times the number of successful A/B tests is low. It’s not that you’re expecting a winner every time but you should really be creating a winner at least 25% of the time. So how do you improve the effectiveness of every A/B test you run? By running tests that … [Read more...]

How To Crack The Code To An Intuitive Welcome Page


The Welcome Page can make or break your website - it is the first thing your visitors engage with whenever they visit your website, and it can determine if they stay and read more or close the window- without ever looking back. That being said, it is very important to come up with a well-designed, well-written, visitor-oriented and intuitive welcome page that will serve as … [Read more...]

When To Prototype, When To Wireframe – How Much Fidelity Can You Afford?


There is a lingering meme that design projects should skip wireframing and go right to prototyping. A good example of this position is Wireframing is out, prototyping is in: here’s why, by Joseph Lawrence. From my experience I have come to the realization that interactive prototyping is not always the correct deliverable for a design project. Consider an enterprise … [Read more...]

4 Ways Bad UX is Hurting your SEO


In past years, the primary concern for business owners building websites has been SEO. Build a site that ranks well in Google and the money flows in right? It doesn’t matter what the user’s experience is as long as they’re on the site. Sadly that’s not the case – bad UX can cost businesses a lot of money if visitors are dissuaded from purchasing due to bad … [Read more...]

From UX-ling To UX Swan – How To Make It In UX With No Experience

First things first; if you are new to UX, (User Experience) then you are a UX-ling. No, no! It’s not supposed to be patronising. It’s an affectionate name; honest! Secondly, if you are a struggling UX-ling, then I am hoping that this article will help you keep the faith. Because let’s face it, it probably feels like trying to make it in UX with no experience is harder than … [Read more...]