Combining HEART With The Goals-Signals-Metrics Process To Determine Which UX Metrics To Use


The effect on the User Experience (UX) brought about by a newly-implemented product change is something that is both necessary yet difficult to measure. This is because changes in the user experience tend to be generic in nature and may not directly relate to the quality of the UX or the overall goals of the project. At the same time the ability to measure this effect will … [Read more...]

Using Consistency To Improve The User Experience Across Desktop And Mobile


Branding is an essential design feature for any professional firm. Consistency across all mediums is a branding strategy that should not be overlooked. Developing an understanding of a user’s mental model, that is, what a user will need to use during certain situations, be it mobile or desktop, will ensure a positive user experience through consistency. 1. Define the … [Read more...]

The 4 Tools That Helped Us Simplify Our Signup


We became aware that our product signup page had a problem when we discovered that some people were signing up but never actually seeing the product interface itself. This meant that somewhere between giving us their email address and being led into the interface for the first time, they were giving up or getting stuck and never coming back. This case study documents … [Read more...]

9 UX Myths That You Thought Were True But Are Not


UX design does not have an official, standard definition because apart from its various visual components, it encompasses information architecture, user research, wireframing and many elements that together decide the fate of UX. The closest to a definition of UX is the one provided by Nielsen and Norman which states that "User experience encompasses all aspects of the … [Read more...]

Mobile Usability Testing – From Recorders And Rigs to Google’s Tools


Mobile internet is on the rise. According to research by Ofcom, the average time spent browsing on mobile devices rose by 2.5% between March 2013-2014. Indeed, smart phones are now the second most popular device for internet access, with some 23% of users choosing their phone over another device (according to this same report). A poor user experience can reduce … [Read more...]

6 Worst Landing Page Optimization Techniques To Avoid


The landing page holds the key to convert your website visitor to a customer. Depending on the objective of your site, this conversion ranges from a visitor filling out a subscription form to buying a product. Landing page optimization (LPO) is considered as a key element to convince the target audiences as it aims to integrate an appearance and content that gives the … [Read more...]

10 UX Design Trends You Shouldn’t Overlook in 2015


In today's fast-changing world of user experience design, predicting the future is no longer the art of gazing into a crystal ball. Instead, keeping oneself up-to-date with latest techniques and trends not only delivers a better user experience but also gives a leading edge over the competition. With 2014 completely over (and 2 months from 2015 too), its a perfect time … [Read more...]

10 Checkpoints For Initial User Interface Testing Of Commercial Web Applications


User Interface testing has become an individual core testing process for both the Internal (employee accessing) and External (public) web applications. Here we are going to discuss the 'External' aspect, that is, the testing of applications accessed by users who do not work with the company that owns them. Typically used for commercial purposes, these applications include … [Read more...]

5 WordPress Hacks For Conversion Optimization


Setting up a website with WordPress is easy. Making it sweat it out for optimum conversions, however, isn’t anywhere close to waking up with the smell of coffee. Conversion optimization calls for relentless action-taking on some of the minutest details ever. The kind of details you’d not care about much. The same details that could make your eyes roll. It’s more … [Read more...]