Horizontal Scrolling and User Experience: Best Practices

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As at October 2013, there are approximately 767 million websites amounting to 3.9 billion web pages. And the reality is that a number of them are competing with your site - trying to penetrate your market or increase their market share ... the same market you are operating in. They are trying to attract the same users that you are trying to get ... or worse still, they are … [Read more...]

What a Scavenger Hunt for Pork Chop Seasoning taught me about Improving E-Commerce User Experience

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When I was in college, if I wasn't eating ramen, I was eating pork chops. They always tasted amazing with the right seasoning. Finding the right seasoning, however, was challenging. Little did I know at the time that with each grocery store quest for the perfect seasoning, I was learning a thing or two about my future love: User Experience. Let me explain. (Lead image source: … [Read more...]

20 E-Commerce Conversion Rate Optimization Guidelines

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If the conversion rate of your e-commerce site is poor, then it is high time that you stop and assess why this is happening. A good e-commerce site should not just attract visitors; it must convert them into customers who will purchase your products. While there are several techniques including ones that have been scientifically proven, a fulfilling shopping experience is what … [Read more...]

User Experience Challenges In Customer Relationship Management Strategy Planning

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Planning the perfect Customer Relationship Management, or CRM, software is not an easy feat. Many companies don’t understand the tremendous responsibility that goes with such a task, and that’s why so many of them suffer afterwards. There are several difficulties that any business will face when they plan the perfect CRM, it’s unavoidable. That being said, being prepared and … [Read more...]

Product Video Usability Guidelines and Best Practices

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The old adage "a picture is worth more than thousand words" is even more true with video: one second of video contains around 25 images, so with a video of one minute you'll easily get over a thousand pictures. It's a proven fact that images draw more attention than mere text, also you only have 50 milliseconds to make a good first impression. If you manage to make a good … [Read more...]

10 Guidelines for Improving Your Eye Tracking Studies

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At Cyber-Duck we’ve been carrying out in-house eye tracking studies since 2008, gathering useful data and real insights into user behaviour to improve our creations for the web. Here we’ve collected the most important lessons our team learned to help beginners hit the ground running. We test existing websites, prototypes and development builds on our Tobii T60 eye tracker, … [Read more...]

Top 9 E-Commerce Usability Guidelines

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e-Commerce websites are increasing at an incredibly fast rate. There are no boundaries and any geographical restrictions have long disappeared, allowing shopping enthusiasts to shop at their convenience. In spite of these advantages, most e-Commerce websites are performing poorly. e-Commerce websites often fail in their primary objective of making purchasing easy for customers. … [Read more...]

9 Guidelines To Make Your Blog More Readable

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According to the Nielsen Norman Group, the average person spends less than a minute on a webpage. Many users only take 10-20 seconds to decide whether to stay on the website or explore the depth of the internet even further. That means you have very little time to capture the attention of your reader. The internet is filled with millions of different blogs on every type of … [Read more...]

5 Guidelines For Improving Your Blog’s User Experience

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It seems that everyone and their brother today is talking about conversion rate optimization. Site owners large and small are leveraging conversion rate optimization software programs to test every button, link, and widget on their landing pages. Most of these site owners have adopted the practice to have a blog for various reasons - including (but not limited to) establish … [Read more...]

6 Social UX Guidelines For Enhancing The Social Activity On Your Site

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Social UX is the integration of social media and user experience. Many website owners underestimate the benefits that implementing a social UX strategy can bring to their website. In addition, there are many websites out there which implement a poor user experience strategy just because they copied their competition. This ultimately results in a decrease of the website's social … [Read more...]

Ecommerce Navigation – A Practical Advice

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Ecommerce is growing strong from pillar to pillar owing to its flexibility and dynamism as a market. This article talks about how a good navigation system can help e-businesses to leverage their full potential. 'Navigation is power of a limited sort – it enables us to manage the immensity of the media torrent.' Prof. Todd Gitlin As rightly stated by Professor Gitlin, … [Read more...]

How to Improve E-Commerce Credibility

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What does e-commerce credibility mean to you? Or, let’s say, if you have two door-to-door salesmen standing in front of you, selling the same product, what is it that will make you buy it from Salesman A and not Salesman B? Probably the suited up look and the polite and friendly tone of Salesman A reeled you into a good conversation. He heard your concerns about the product in … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 2

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This article continues where we left off in last week's article. As we have seen so far, it is of no use paying for Google AdWords campaigns if users find it difficult to achieve their objectives once they land on your website. This article discusses usability guidelines that are specific for mobile websites, e-commerce websites and landing pages. In addition it also provides … [Read more...]

Google AdWords? Usability Guidelines For Paid Search Campaigns – Part 1

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When starting a paid search campaign, whether you are using Google AdWords or another popular platform, you will always want to make sure that consideration is given towards on-site usability first and foremost. There is no use in paying for site traffic when your visitors could struggle to find the information they are looking for or find it difficult to convert. Therefore … [Read more...]

6 Ways To Recruit Participants For Remote Usability Testing

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One of the main pillars of the user-oriented design involves testing your own assumptions and design solutions. Usability testing is very important in the design process. It allows you to verify ideas, helps to reduce the costs already at the initial stage of design and allows you to explore the user expectations. These have significant meaning when it comes to the user … [Read more...]

Conversion Rate Experts’ Method: Scientifically Enhance Conversion Rates

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For any business, conversions are important. Until recently, increasing your conversion rate has been a matter of trial and error. You would have to do your best to guess what will entice customers the most, implement it and hope it worked. Now, the Conversion Rate Experts have developed a scientific methodology to boost your conversion rate. It's not trial and error. It's not … [Read more...]

Landing Page Optimization With Google Analytics

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Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need work. But in order to make the most of the facts and figures that Google Analytics … [Read more...]

4 Keyword Optimization Guidelines For Usability And SEO

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Since most users visit websites after using search engines, optimizing your website for those engines is valuable in obtaining more traffic. The basic factor which determines how websites rank on a search engine's Search Engine Results Page (SERP) is that when users search for certain keywords, relevant sites are listed. The more relevant the content is to those keywords, the … [Read more...]