A Case Study In Responsive Web Design – FamousBirthdays.com

responsive-web-design-usability

It is no news to say that the days when users access websites via desktop based devices only are long gone. Even with the advent of the smartphones in the mid 2000's, a need had already been created to have a mobile version of a website. The technique that was used then was to to check (using JavaScript) whether the user was making use of a mobile phone to access a website … [Read more...]

3 Ways Your User Experience Team Can Improve A Banking Website

UX-Team-Can-Improve-Banking-Financial-Websites

A popular experience that has touches our lives on a frequent basis involves that of banking - a rather important institution that in the beginning of the century has seen a dramatic shift. The general consensus affirms that bank-goers are faced with an arrangement of inconveniences - bothersome trips to the bank; uncomfortable working hours; minutes wasted on waiting in … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 2)

5-Main-User-Experience-Barriers-Sales-Conversion-Overcome-2

In Part 1 of this 2-Part article, we listed the top 5 barriers to conversion and proposed a series of techniques on how online retailers can overcome them. These techniques are content, usability, testing, navigation and credibility. This article picks up from there by discussing these techniques to overcome user experience barriers in more detail. … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 1)

5-Main-User-Experience-Barriers-Sales-Conversion-Overcome

Converting visits to sales is the Holy Grail for retail websites but how can businesses maximize their ability to do so? From our experience of gathering insight into user behavior across hundreds of fashion websites globally, we have been able to identify patterns which clearly state what are the most common user experience barriers to conversion. In this 2-part article, … [Read more...]

Bring Your Own Device (BYOD) For Mobile Usability [Infographic]

bring-your-own-device-infographic

In today’s world of smartphones and tablets, companies have been forced to come to terms with the emerging business trend known as Bring Your Own Device (BYOD). In the past, many working professionals and IT departments were assigned to rigid working environments in order to keep a consistent usability environment for their mobile platforms. With apps and cloud computing … [Read more...]

Low Cost User Experience Testing

low-cost-user-experience-testing

User experience testing and usability testing are absolutely essential for the creation or editing of a successful website. While it is important for all types of websites, testing is particularly important for e-commerce and other complex websites where users will need to do navigating through several pages in order to achieve their objectives. … [Read more...]

5 Simple Conversion Rate Optimization Tips For Your Website

5-Simple-Conversion-Rate-Optimization-Tips-For-Your-Website

You run a small service-oriented business, and you're well into your shiny new online marketing campaign. You have set up your contact channels, and produced some fresh, compelling content for your company's website. You have “engaged” with your demographic and met them where they are”, you have done your SEO homework and website usability testing and you … [Read more...]

7 Simple Guidelines For Effective Business Copywriting

7-Simple-Guidelines-For-Effective-Business-Copywriting

Good business copywriting can be a very useful tool for creating trust in your users, building loyal customers and adding value to your business or brand. However, poor business copywriting will have the opposite effect on your brand and customers. The following is a set of simple guidelines that will help you with for effective business copywriting. … [Read more...]

Is Facebook Suffering Because Of Usability Issues?

Facebook-Suffering-Usability-Issues

Here’s a scenario for you to ponder. About 6 years, the groundbreaking social media site MySpace was on top of the world. MySpace enjoyed unprecedented success as an online social networking company largely because there wasn’t any real competition. MySpace might have looked like a cluttered mess of ads slapped onto a hastily designed interface, but that didn’t really stop … [Read more...]