Requirements Gathering: A Step By Step Approach For A Better User Experience (Part 1)


A great user experience is all about enabling users achieve their objective when using your artifact - be it a website, a software system or anything that you create. Now take a step back. Trying to understand how to make it easy for users to achieve their goals would be pointless if you don't place it within the context of what you know about your users. The more you … [Read more...]

Dark Tourism: Website User Experience Analysis


According to a study by Jakob Nielsen, users will look at your site for 10 to 20 seconds before deciding whether they should proceed on reading more or leaving. Needless to say, those few seconds can make or break you. We have already written about why website usability is important for a company and how to shift your business structure to provide a better user experience. … [Read more...]

User Experience LinkedIn Groups For UX Enthusiasts


At one point or another, we’ve all been overwhelmed by the numerous amounts of resources circulating throughout LinkedIn. Recommended news for you based on your interests, hundreds upon hundreds of discussions (some of which are annoyingly ‘fluff’ material), non-stop updates shared by your connections – identifying your interests to sift material seems like a waste and all … [Read more...]

Top 5 E-Commerce Trends For 2013


In this growing age of globalization, online businesses are trying hard to please customers and generate profits. This article discusses what I consider to be the five key trends of e-commerce for 2013 and suggests ways in which you can benefit from them. … [Read more...]

6 User Experience Statistics You Should Pay Attention To


Numbers, feedback, trends and other statistics coming from several areas which lie within and outside an organisation are factored so deeply in User Experience (UX) that they make their gathering, evaluation and the setting of action points an intricate science in and of itself. Indeed, the depth that is involved in the field of User Experience and its growing prevalence … [Read more...]

Usability Testing Of UK Cinema Websites – Part 2


In Part 1 of this article, we have seen the usability problems encountered by users when they try to book cinema tickets for kids on a Saturday morning. The websites that were tested were all UK cinema websites: CineWorld, Empire Cinemas and Odeon Cinemas. This article shows two other tasks that were performed by users during the same usability testing session, namely the … [Read more...]

Usability Testing Of UK Cinema Websites – Part 1


During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less-than-positive experiences on cinema websites. This reminded me of usability testing on UK Cinema websites that we had carried out in late 2011. Back at the office, I dug up the video clips of user testing that we had recorded back … [Read more...]

Open Universities Australia TAFE Advert – Personas In Advertising


Earlier this week I came across a YouTube advert for Open Universities Australia (OUA). The OUA basically consists of seven Australian Universities who have teamed to offer online tertiary education. The advert in question which is for the Technical And Further Education (TAFE) struck me for two reasons - the obvious one is its originality and humor. The second one is the … [Read more...]

Measuring the Success of Your Bring Your Own Device Program


In an earlier article, we had discussed how the practice of Bring Your Own Device (BYOD) can be good for mobile usability. In fact, BYOD programs are increasing in popularity as their benefits become more apparent. Forrester Consulting (Forester Research Inc.) recently reported the top three benefits companies receive when instituting a BYOD program: increased employee … [Read more...]