Why Web Sites With Poor Usability Are Still Being Developed

Why web sites with poor usability are still being developed

We all know about the importance of web site usability. There are countless evangelists, guidelines, books, blogs, research papers and whatnot emphasizing the importance and need to develop usable web sites. Yet, very often we still encounter web sites that frustrate us when we try to do even the most basic of tasks. The web is full of them and Vincent Flanders does a very nice … [Read more...]

The 5 Steps Of Selling Web Site Usability To A Company (Part 2)

The Five Steps Selling Web Site Usability

In Part 1 of this post, we explored five techniques that will help you overcome the typical difficulties that you may encounter when trying to sell web site usability evaluation as a service to a company. These techniques have been summarized in an easy-to-remember sentence: First understand usability, then explain the benefits in a language that the company understands, in … [Read more...]

The 5 Steps of Selling Web Site Usability to a Company (Part 1)

The 5 Steps of Selling Web Site Usability to a Company

Selling usability is no easy feat. Irrespective of whether you are selling usability evaluation as a service on its own or you form part of a web development company that is trying to sell usability- optimized user interface as an additional service, experience has taught me that there exist a number of difficulties that one typically encounters in the process. In this post I … [Read more...]

Why Web Site Usability is Important for a Company

why-web-site-usability-important-company

On the World Wide Web, a company's web site is the only point of contact that a company has with anyone who is interested in it. Thus, companies entirely rely on their web presence in order to achieve their online goals, be they commercial or otherwise. This scenario, viewed from an alternative perspective means that the user of a company's web site will formulate a judgement … [Read more...]