Category Archives: Business

Articles about Business Usability and User Experience (UX)

bring-your-own-device-infographic
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Bring Your Own Device (BYOD) For Mobile Usability [Infographic]

In today’s world of smartphones and tablets, companies have been forced to come to terms with the emerging business trend known as Bring Your Own Device (BYOD). In the past, many working professionals and IT departments were assigned to rigid working environments in order to keep a consistent usability environment…
low-cost-user-experience-testing
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Low Cost User Experience Testing

User experience testing and usability testing are absolutely essential for the creation or editing of a successful website. While it is important for all types of websites, testing is particularly important for e-commerce and other complex websites where users will need to do navigating through several pages in order to…
5-Simple-Conversion-Rate-Optimization-Tips-For-Your-Website
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5 Simple Conversion Rate Optimization Tips For Your Website

You run a small service-oriented business, and you’re well into your shiny new online marketing campaign. You have set up your contact channels, and produced some fresh, compelling content for your company’s website. You have “engaged” with your demographic and met them where they are”, you have done your SEO…
7-Simple-Guidelines-For-Effective-Business-Copywriting
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7 Simple Guidelines For Effective Business Copywriting

Good business copywriting can be a very useful tool for creating trust in your users, building loyal customers and adding value to your business or brand. However, poor business copywriting will have the opposite effect on your brand and customers. The following is a set of simple guidelines that will…
Facebook-Suffering-Usability-Issues
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Is Facebook Suffering Because Of Usability Issues?

Here’s a scenario for you to ponder. About 6 years, the groundbreaking social media site MySpace was on top of the world. MySpace enjoyed unprecedented success as an online social networking company largely because there wasn’t any real competition. MySpace might have looked like a cluttered mess of ads slapped…
Quality-Website-Copywriting-Content-Usability-Google
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Quality Website Copywriting Will Outlive Google

We have seen it all from Google Panda to Google Penguin. Wave after wave of search engine algorithms and updates have laid waste to many websites. Many content-rich, highly useful, well-respected websites found themselves overnight in traffic basements. Thanks to periodic hiccups by Google. If that is not bad enough,…
How-Your-Website-Crappy-Usability-Is-Costing-You-Sales
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How Your Website’s Crappy Usability Is Costing You Sales

By focusing on how users interact with and use your website, you can increase sales and conversions much faster than almost any other traffic generating initiative. Everyone always thinks they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media…
5 Ways To Make Your Business Website User Friendly
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5 Ways To Make Your Business Website User Friendly

Today, more than ever, it is imperative for businesses to have a website. Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers. However, many owners feel disappointed when…

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