Usability Metrics – A Guide To Quantify The Usability Of Any System

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A metric is a “system or standard of measurement” represented in units that can be utilized to describe more than one attribute. Metrics come in very handy when it comes to quantify usability during the usability evaluation of software, websites and applications. Why would you need to Measure Usability? There are many reasons as to why someone would require to … [Read more...]

Michelin Road Usage Lab – Exposing Winter Motoring Myths

Michelin Road Usage Lab

Since its foundation in 1888, Michelin has consistently been delivering road users with excellent tires. Much has been gone into continuous research and innovation in improving the efficiency and safety of their tyres. In fact, the company conducts approximately 75,000 tests with consumers so as to gather accurate data about driving conditions. This quest continues today … [Read more...]

#10thDimensionBoys Webtoons

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Originating in South Korea 10 years ago, webtoons have rapidly gained popularity, replacing the previously vague term of ‘internet comics’. One of the leading publishers of webtoons, NAVER Corporation, which is also Korea’s top search portal, currently enjoys more than 6.2 million daily visitors, totalling and astonishing 29 billion hits since the launch of its online … [Read more...]

Attensee: An Eye Tracking Alternative That Actually Works

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The ability to see what the user is seeing can bring another perspective to understanding how a website design is performing. Once a user visits your site, you don’t have much time to act. The way you use the little amount of his/her attention results in the ROI rate of your traffic spends. Is the CTA button you’ve put so much hope in seen at all? No? Maybe the stock … [Read more...]

Rebranding UsabilityGeek

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You 'may' have noticed, that there have been a couple of changes in the overall look and feel of UsabilityGeek. The most visible changes are of course in the user interface of the site. These, together with other, less-evident changes in content reflect the overall direction that UsabilityGeek will be undertaking this year. From a visual perspective, most of these … [Read more...]