Justin Mifsud | Usability Geek

Happy Birthday! UsabilityGeek is Two Today!

June 11, 2013 by Justin Mifsud

Yes indeed! UsabilityGeek is 2 years old today! It has been another great and eventful year and surely would take me much more than a simple post to describe the awesome people I have interacted with and the engaging discussions that have taken place as a result of this blog.…

Requirements-Gathering-User-Experience-2

Business

Requirements Gathering: A Step By Step Approach For A Better User Experience (Part 2)

May 27, 2013 by Justin Mifsud

Requirements are statements about an intended system that specify what it should do and how to do it. In Part 1 of this article we have seen the difference between the two types of system requirements – functional and non-functional requirements. The article then proposed a 3-step approach which you…

Business

Requirements Gathering: A Step By Step Approach For A Better User Experience (Part 1)

May 20, 2013 by Justin Mifsud

A great user experience is all about enabling users achieve their objective when using your artifact – be it a website, a software system or anything that you create. Now take a step back. Trying to understand how to make it easy for users to achieve their goals would be…

Open-Universities-Australia-TAFE-Personas-Advertising

Business

Open Universities Australia TAFE Advert – Personas In Advertising

January 17, 2013 by Justin Mifsud

Earlier this week I came across a YouTube advert for Open Universities Australia (OUA). The OUA basically consists of seven Australian Universities who have teamed to offer online tertiary education. The advert in question which is for the Technical And Further Education (TAFE) struck me for two reasons – the…

Business

A Case Study In Responsive Web Design – FamousBirthdays.com

December 10, 2012 by Justin Mifsud

It is no news to say that the days when users access websites via desktop based devices only are long gone. Even with the advent of the smartphones in the mid 2000′s, a need had already been created to have a mobile version of a website. The technique that was…

Usability-SEO-Web-Marketing Professional

Business

Usability, SEO And The Modern Day Internet Marketing Professional

December 3, 2012 by Justin Mifsud

This is not an article about internet marketing. Nor is it an article about the use of social media for internet marketing. Much has been said about that already. Rather, this is my personal take on how the evolution of the internet marketing professional has created a demand for a…

Business

Siemens – The Next Big Step In Wind Power [Product Review]

October 28, 2012 by Justin Mifsud

In view of the world’s ever-growing need for energy, Siemens has embarked on an ambitious project that makes use of its lean, highly efficient, robust and reliable wind turbines. These wind turbines are based on Siemens’ Direct Drive Technology and have 50% less moving parts and a tower head mass…

Technology

Samsung Series 9 SB970 Monitor [Product Review]

September 20, 2012 by Justin Mifsud

The new Samsung Series 9 SB970 can be classified as a truly premium monitor designed with movie fanatics, photographers, tech geeks and and designers in mind. Launched in March 2012, this 27-inch-wide monitor comes individually colour calibrated and boasts 178 degrees and a resolution of 2560×1440 pixels.

How-Your-Website-Crappy-Usability-Is-Costing-You-Sales

Business

How Your Website’s Crappy Usability Is Costing You Sales

August 6, 2012 by Justin Mifsud

By focusing on how users interact with and use your website, you can increase sales and conversions much faster than almost any other traffic generating initiative. Everyone always thinks they know what will improve a company’s bottom line: higher search engine rankings, higher levels of website traffic, more social media…

Terminology

Paper Prototyping As A Usability Testing Technique

July 23, 2012 by Justin Mifsud

Paper Prototyping is a technique that consists of creating hand drawings of user interfaces in order to enable them to be rapidly designed, simulated and tested. As simple as this technique may look like, it has been effectively used since the 1980s and is likely to continue to be used…