A Customer Journey Map (CJM) is a very helpful tool that represents the whole interaction with a product or service in a transparent manner. It clearly points out the strengths and weaknesses of each stage of the interaction - particularly those that affect the user experience. In addition to this, Customer Journey Maps also show the possibilities for improvement. However, … [Read more...]
About Tomasz Czajkowski
UX Specialist at Symetria, a Polish company that provides comprehensive e-business and user experience services. Tomasz specializes in UX and user-research, designing web portals and mobile app interfaces. He has worked with companies like e.g. Philip Morris International, Serco Experience Lab (UK) and Orange.