Customer Journey Maps – A ‘Quick And Dirty’ Technique To Create Them

customer-journey-maps

A Customer Journey Map (CJM) is a very helpful tool that represents the whole interaction with a product or service in a transparent manner. It clearly points out the strengths and weaknesses of each stage of the interaction - particularly those that affect the user experience. In addition to this, Customer Journey Maps also show the possibilities for improvement. However, … [Read more...]