So, the store’s up and running (finally). You’ve smoothed out the communication issues with your rather difficult main supplier. And if the eCommerce angels are on their A-game, you might be able to pay back your father-in-law that cashola he borrowed you to get started, this year. But now the real work starts.The work of marketing and selling your brand and products, that … [Read more...]
About Stacey Herbert
Stacey Herbert is the founder of Brazen Profit Lab, a digital marketing incubator working with eCommerce merchants. The creator of the Ultimate Customer Avatar training series, Stacey specializes in helping brands speak clearly with their target audience through content assets that get attention, interest, desire and action. Find her on Twitter and Facebook.