The Psychology Of The Checkout


When you run an eCommerce business, it's natural to invest a lot of time and attention in the elements of the site that attract purchasers. Home pages are essential for drawing people in, while product pages are vital when it comes to encouraging users to become customers. But focusing on the pages that attract customers can sometimes lead to companies neglecting the pages … [Read more...]

Preparing a Website for the Holidays With UX In Mind


As the leaves fall and the air becomes crisp, Internet users and shoppers begin to think about the things they look forward to during the changes in season, and website owners should be considering how to cater to those shopping goals. The holiday season is the time when consumers spend the most money; it's also the time when they have the most buying options. That's why … [Read more...]

Colour Theory: An Introduction


For a long time now, it's been accepted that colour has the power to affect our moods, emotions and behavior. It's a potent and persuasive visual cue that has a real influence on consumer decisions, so its selection for a website should not be taken lightly. So what's in a colour? From strong, powerful red to cool, confident blue, the colour of your website can do as much … [Read more...]

Landing Page Optimization With Google Analytics


Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need work. But in order to make the most of the facts and figures that Google … [Read more...]