Author Archives: Rob Toledo

preparing-website-holidays
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Preparing a Website for the Holidays With UX In Mind

As the leaves fall and the air becomes crisp, Internet users and shoppers begin to think about the things they look forward to during the changes in season, and website owners should be considering how to cater to those shopping goals. The holiday season is the time when consumers spend…
colour-theory-introduction
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Colour Theory: An Introduction

For a long time now, it’s been accepted that colour has the power to affect our moods, emotions and behavior. It’s a potent and persuasive visual cue that has a real influence on consumer decisions, so its selection for a website should not be taken lightly. So what’s in a…
landing-page-optimization-google-analytics
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Landing Page Optimization With Google Analytics

Google Analytics is a powerful tool when it comes to assessing the performance of a website. It allows e-businesses and web designers to get a clearer picture of how website users interact with their products and services. They can then establish which pages are the most successful and which need…

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