Usability Testing Of UK Cinema Websites – Part 2

usability-testing-uk-cinema-websites-2

In Part 1 of this article, we have seen the usability problems encountered by users when they try to book cinema tickets for kids on a Saturday morning. The websites that were tested were all UK cinema websites: CineWorld, Empire Cinemas and Odeon Cinemas. This article shows two other tasks that were performed by users during the same usability testing session, namely the … [Read more...]

Usability Testing Of UK Cinema Websites – Part 1

Usability-Testing-UK-Cinema-Websites

During a recent spot of unavoidable eavesdropping in a slow-moving queue, I overheard two ladies expressing great frustration at their less-than-positive experiences on cinema websites. This reminded me of usability testing on UK Cinema websites that we had carried out in late 2011. Back at the office, I dug up the video clips of user testing that we had recorded back then. … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 2)

5-Main-User-Experience-Barriers-Sales-Conversion-Overcome-2

In Part 1 of this 2-Part article, we listed the top 5 barriers to conversion and proposed a series of techniques on how online retailers can overcome them. These techniques are content, usability, testing, navigation and credibility. This article picks up from there by discussing these techniques to overcome user experience barriers in more detail. … [Read more...]

5 Main User Experience Barriers To Sales Conversion And How To Overcome Them (Part 1)

5-Main-User-Experience-Barriers-Sales-Conversion-Overcome

Converting visits to sales is the Holy Grail for retail websites but how can businesses maximize their ability to do so? From our experience of gathering insight into user behavior across hundreds of fashion websites globally, we have been able to identify patterns which clearly state what are the most common user experience barriers to conversion. In this 2-part article, I … [Read more...]