The 4 Design Assumptions Costing You Money

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Have you ever heard the saying, “when you assume, you make a you-know-what out of “u” and “me?’” It may sound a bit cliché, but it’s actually great advice, and it even applies to designing a website or app. If a site or app is designed purely based on assumptions and without data gathered from testing, it can result in a product that is hard to use. Not only does this reflect … [Read more...]

What a Scavenger Hunt for Pork Chop Seasoning taught me about Improving E-Commerce User Experience

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When I was in college, if I wasn't eating ramen, I was eating pork chops. They always tasted amazing with the right seasoning. Finding the right seasoning, however, was challenging. Little did I know at the time that with each grocery store quest for the perfect seasoning, I was learning a thing or two about my future love: User Experience. Let me explain. (Lead image source: … [Read more...]