Customer experience (CX) is big business nowadays. According to Forrester, customers will pay 4.5 times more if the customer experience is good. What is more, they said that companies who provide great customer experiences expand much, much faster (5 times quicker) than the ones who do not think about it. But what is CX and how is it different from UX (User … [Read more...]
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About Caroline White
CareerFoundry graduate, Caroline White, is a UX Analyst living and working in New Zealand. She loves UX, problem solving and people.