1. Lust Consumers click ads to seek solutions. Remind readers you understand the problem by echoing their concerns rather than covet advocacy and subsequent account registry. This brand’s ad is a result for a ‘fat loss.’ The landing page looks like: They question the obvious, then follow with repeated urges to register... a bit creepy. And, the copy does not … [Read more...]
About Cam Secore
Cam Secore knows a good deal about branding, marketing psychology, and business management in addition to rare business facts - the brand Adobe got its name from the creek behind the co-founder’s home. He’s currently blogging at Power Moves, where he talks about his favorite tech gadgets and struggles as an entrepreneur.