There's plenty of material out there that will happily tell you that First-Time Use (FTU) is the most important part of app adoption. After all, it is a precarious time in your app's usage lifecycle. Exactly like everything else relying on the fickle human brain, first impressions count for a scary amount. In fact, by reducing the friction during FTU we could stop … [Read more...]
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About Benjamin Brandall
Benjamin Brandall is a content creator for Process Street. A part time video game geek, full time writer and intermittent wise guy.