10 Guidelines To Improve The Effectiveness Of A/B Testing

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A/B testing is one of the best ways of improving the conversion rate of a website (when done correctly) but often times the number of successful A/B tests is low. It’s not that you’re expecting a winner every time but you should really be creating a winner at least 25% of the time. So how do you improve the effectiveness of every A/B test you run? By running tests that have … [Read more...]

7 Ways To Use Eye Tracking To Improve Conversions

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Eye tracking provides business owners and marketing professionals with valuable insight into how customers interact with websites and landing pages. The most advanced eye tracking services can show exactly where a user’s eyes land when they first view a page, how much of the page they actually take in, the order in which they process information, and how much time they spend … [Read more...]